VW Salesman Likes to Bang and Jump on Doors

As the adage goes, there is no such thing as bad publicity and it is better to be reviled and even mocked at than to be ignored. In the case of Larry Roesch Volkswagon (that’s how the name of the German automaker is spelled on the dealer’s Youtube account), making the automotive ridiculist was intentional to grab some media and customer attention. And since we’re here talking about it, you could say that their goal has been achieved…

The VW dealer has published a series of intentionally cheap and corny commercials starring one of the company’s salesmen, Nick Pontarelli. In two of the videos, Pontarelli abuses a Volkswagen Golf GTI and a Jetta by forcefully shutting and climbing onto the doors to prove the cars' ‘German’ strength and quality. His final statement is “try that with a Hyundai or a Honda”. Watch the clips after the break.

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Hilarious Honda Malaysia Ad Mocks Independent Service Centers

As car owners, most of us have had bad experiences with auto service stations, either official or independent. Of course, carmakers don't like competition from independent units, so here's what Honda of Malaysia thinks of these stations. In a commercial for the local market, Honda mocks an independent garage called “HONDI” which, as you may have already assumed, offers bad service for big bucks.

A beautiful young woman, owner of a Honda Civic, is shown taking her car to the Hondi service center, where all sorts of strange things happen, with the personnel doing a crappy job while singing their own version of the famous “YMCA” song. If only service stations were such a blast... Follow the jump to watch the ad.

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Subaru Targets Young Asian American Buyers with New Sweet Tomorrow Campaign

Subaru’s American division is taking audience segmentation a step further with the release of a new advertising campaign for the 2011 Legacy that specifically targets the Chinese-American market. The campaign has been produced in Cantonese, Mandarin and English, and can be seen across a wide variety of media placements including TV, print, online and out-of-home running.

The television spot is called “Sweet Tomorrow” and it shows a young Chinese American couple preparing for the birth of their first child. The advert is scheduled to air through October 2011.

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Some Like it Very Hot: Fiat’s New Campaign for 500 by Gucci

Russian model Natalya Sergeyevna Polevshchikova, more commonly known as Natasha Poly, is the new face (and legs…) of Fiat’s advertising campaign for the limited edition 500 by Gucci. The blonde temptress from the land of hot spies, beautiful ballets and Vodka, is dressed in a one-of-a-kind black leather ensemble and is all over the 500’s ultra compact body [sic...].

The campaign was imagined by Gucci Creative Director Frida Giannini, who was also responsible for the design of the special edition 500. Fiat said the single and double-page advertisements will appear in publications throughout the year.

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Audi Challenges BMW, Mercedes and Lexus with new Ad Campaign

Audi of America has launched a new advertising campaign that will most likely generate a similar response from the competition in the premium segment. Under the tagline “Car Carrier”, the two Audi commercials feature a BMW owner that goes nuts when he sees a truck full of brand new automotive metal from Ingolstadt.

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Chrysler’s Latest Imported from Detroit Ad Featuring Designer John Varvatos

The next chapter of the Chrysler Group’s much talked about 'Imported from Detroit' campaign brings us yet another native of America’s Motor City who made it big, renowned fashion designer and entrepreneur, John Varvatos. The TV spot is named ‘Attitude’ and centers on the new 2011 Chrysler 300 sedan (notice the new Mopar grille?) playing on Varvatos’ sense of style, and according to the ad, his “Detroit blue-collar attitude” when it comes to work.

The latest commercial in Chrysler's ‘Imported from Detroit’ series follows the ads with rapper Eminem for the 200 sedan and more recently, the Homecoming spot starring Detroit Lions rookie, Ndamukong Suh, again for the 300 sedan. The US automaker also plans to air a commercial featuring artist, producer, label head and entrepreneur, Dr. Dre in the all-new 2012 Chrysler 300S. Watch the spot with John Varvatos in the video after the jump.

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Land Rover Ad Suggests you can get Away with Anything Inside an LR4

Land Rover vehicles are known for offering a high level of security to their occupants, but does that apply only to traffic accidents? Well, if we are to believe a new U.S. campaign for the LR4/Discovery SUV, the feeling of safety inspired by a Land Rover vehicle goes well beyond road accidents. Read more »

VIDEO: Oprah Hands Out New 2012 VW Beetle to One of her Fans

Last November, Oprah Winfrey gave us our first tease of the spanking new 2012 Volkswagen Beetle during one of her daily shows by revealing the car’s silhouette. Now, being that the show reaches millions of American viewers, and as everybody knows, Oprah has that special Midas touch when it comes to promoting products; Volkswagen had no problem to donate a brand new 2012 Beetle to each of the 275 audience members.

Fast forward to today, the German have already unwrapped the third generation Beetle at the 2011 New York and Shanghai motor shows in April, so it’s time for Volkswagen to create some buzz around the car with the release of a video showing Oprah handing the keys to one of the lucky audience members. You can watch it right after the jump.

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BMW’s “The Ultimate Driving Machine” Slogan Returns in Ferrari-Emulating Commercial

Back in 1997, Ferrari and Shell released a stunning commercial shot in the Mojave Desert in southeastern California, featuring a Formula 1 car being refueled by a Shell airplane. Fast forward to 2011 and BMW USA has remade the famous ad, albeit in a slightly different manner. Read more »

Audi USA Promotes its Pre-Owned Program with Two New Commercials

Imagine buying a new car and being annoyed constantly by the car's next owners telling you not to do this or that in order to keep the vehicle in top shape. Not a very nice image, but thats exactly what Audi portrays in a series of commercials that promote the brand’s Certified pre-owned program. Read more »

Chrysler Hires NFL Rookie of the Year for New ‘Imported from Detroit’ Campaign

Unless you’re a fan of the NFL, chances are you’ve never heard of the new face of Chrysler’s ‘Imported from Detroit’ campaign, Ndamukong Suh. For those of you whom the name doesn’t ring a bell, Suh is a young football player who was recently named Defensive Rookie of the Year. In the summer of 2010, the 24-year old signed a five-year contract with the Detroit Lions worth $68,000,000 with $40,000,000 guaranteed – no, we got the zeros right….

Even though the Ford family is signing his checks, Suh is the star of Chrysler’s latest ‘Detroit’ ad for the new 300 sedan titled “Homecoming”. The commercial plays up the values of humble beginnings and hard work ethics with Suh putting up a face that makes you ask “why so serious?” Hit the break to watch the advert.

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Chrysler’s Ram Truck Brand to Debut New ‘Guts. Glory. Ram.’ Tagline

Following in the footsteps of its sister brands Dodge, Chrysler and Jeep, the Chrysler LLC Group’s Ram Truck division is relaunching its marketing strategy with a new tag line that will make its official debut during this weekend’s TV broadcast of the Kentucky Derby racing event, which the company is an official sponsor.

The firm’s new motto is ‘Guts. Glory. Ram’ and according to the Auburn Hills-based group, it pays homage to the history of Ram Truck Brand and “represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck”.

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Lexus Turns the Roosevelt Hotel into the World’s Biggest 3D Billboard

The Roosevelt Hotel in Los Angeles, California, is one of the most iconic hotels in the United States, nay the world. Built in the 1920s, it has since featured in countless movies, television shows and music videos. So it figures that sooner or later someone would get the bright spark idea of using it as a giant billboard for their product.

Enter the world of Lexus who, with the help of some cutting-edge 3D projection mapping technology, turned the side of the Roosevelt into a Michael Bay Transformers-esque advertisement for its new CT 200h hybrid hatchback. Walls shift around and rotate; gaping holes appear and flowers, roadways and other objects all spring to life out of the eighty plus year old façade.

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Volkswagen’s Little Darth Vader Uses the Force on the European Passat

Unless you've been living in some oddball world where the internet doesn't exist - in which case, you wouldn’t be reading this anyway (…), you’ve undoubtedly seen Volkswagen’s much praised Super Bowl commercial starring a pint-sized Darth Vader who uses the Force when he discovers the new, North American-spec 2012 Passat.

Having garnered close to 40 million views on Youtube on VW USA’s channel alone, the German company decided to bring the TV spot to Europe, and specifically to the UK to promote the seventh generation of the Passat that went on sale in the country in January. Not surprisingly, the only thing the advertising agency changed in the ad was the car. The campaign aired on UK television today and will run for six weeks.

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Nissan Brazil Strikes Again with an Ad for a Family Minivan that You’re Never Going See in the U.S. [NSFW]

Back in March, Nissan do Brasil aired a commercial, which drew the wrath of Ford’s local arm for making claims that the Detroit automaker charges customers too much for its family models. But while Ford’s people only saw a Focus and a pair of rappers dressed as engineers chanting about the money they made by overpricing the hatchback, some viewers were also captivated by the curvalicious bikini-clad models…

Now, Nissan of Brazil returns with a new TV spot, this time for the Livina 7-seater compact minivan. While the Japanese carmaker avoids referring to a specific rival, the theme appears to be similar: scantily dressed female models dancing provocatively and a tagline aimed at the competition. And oh; towards the end of the clip you may notice the Livina and young family of four (not that we’re complaining about the appearance of the ladies…).

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Take that Google: Dodge Rebels Against Robots in New 2011 Charger Commercial

The future, as we imagine it now, may be full of robots doing all kinds of things for us humans, including driving our cars. As some scientists over at Google recently proved, driver-less vehicles may become a reality sooner than we expect, so here's what an automaker that produces cars for drivers has to say about this issue.

In the Chrysler Group’s latest commercial for the 2011 Dodge Charger called “The Future of Driving”, we are presented with a gloomy future, in which robots control all aspects of our lives, from choosing our diet and wardrobe to even walking our pet dogs. The hero of the commercial has nothing to say about all these things, but when a robot invites him to sit on the passenger seat of his own car, things get a little bit out of control...

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Nissan gets Creative with Smoking Billboard at New York Auto Show

It might not be an award winning campaign, but Nissan’s new outdoor board placed right outside the Jacob K. Javits Convention Center during the 2011 New York Auto Show (April 22 to May 1 for the public) is sure to grab attention and increase awareness for the firm’s all-electric Leaf family car.

The two-sided Smokeboard was created by the Japanese firm’s advertising partner TBWA\Chiat\Day, which is the American division of the advertising agency TBWA Worldwide.

On one side, the billboard features an actual working tailpipe that emits fumes into the air (with the agency stressing the fact that the exhaust is environmentally friendly…) and a headline that reads, “The auto show has over 1,000 of these”. On the other side, there’s a photo of the Leaf and a caption that says “But only one 100% electric, zero-tailpipe Nissan Leaf”. Check out the ad in action in the clip after the jump.

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Video Tribute: The Fast and the Furious Ten Years On

In the far-flung future, historians won’t be looking at cracked pottery or pieces of timeworn iron. No, they’ll be looking at our movies and...God help us...the internet. So what will these future historians learn about the early 21st century? Well, for one, we liked gasoline-powered land car movies starring actors who couldn’t, you know, act.

I’m talking about The Fast and the Furious and its bevy of similarly named sequels. The Fast and the Furious, 2 Fast 2 Furious, The Fast and the Furious: Tokyo Drift, Fast & Furious and Fast 5. Which makes me think the next one will be called FF6 or maybe just Fast.

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Kylie Minogue Promotes the 2012 VW Golf Cabriolet in New Ad

It appears that carmakers have a love-connection with Australian pop singer, Kylie Minogue. Following a recent collaboration with Lexus for the European launch of the Lexus CT200h, the Melbourne-born star signed an advertising partnership with Volkswagen to promote the new Golf Cabriolet. Minogue has already filmed the first TV commercial for Wolfsburg's new convertible model that aired in Germany this week. Read more »

New Audi R8 Print Ad: "A Sporty Car Full of History"

Longtime VW Group advertising partner DBB has come up with a new print advertisement for the Audi R8 to highlight the brand’s rich sports car heritage. The print ad, which is the creative work of DDB Barcelona, plays on the tag-line “Audi R8: A sporty car full of history” and shows a cut of the R8 coupe incorporating three racing models from Audi’s past including the Ur-Quattro rally car, and what looks to be the NSU TT and Auto Union Type D. We’ll remind you that NSU and Auto Union merged in 1969 to create what we know today as the Audi brand.

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