Enter the world of Lexus who, with the help of some cutting-edge 3D projection mapping technology, turned the side of the Roosevelt into a Michael Bay Transformers-esque advertisement for its new CT 200h hybrid hatchback. Walls shift around and rotate; gaping holes appear and flowers, roadways and other objects all spring to life out of the eighty plus year old façade.
Read more »
It’s a great bit of advertising and holds up pretty well even today. There is one question that many would-be Lexus owners may be asking themselves today: are the cars still as good as they were back then? Has engineering perfection über alles survived twenty years of market reinvention and product development?
Read more »
Read more »
This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.
The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.
Read more »
The luxury marque is making a short action film with a recognizable star racing around it a new model. Now you're thinking, "Wait, didn't BMW do this a while back? And Audi (kind of), more recently?"
Ah, but those films weren't interactive...
No matter who's faster, the better buy should be clear. At a $300,000+ price gap, it won't be hard to figure it out; on the other hand, exclusivity has no price.
Thankfully, Motor Trend showed us how the duel would play out. While informative, it ain't Top Gear with the Jezza. To watch it through Motor Trend's eyes, check it out after the break.
The tuner's Invader package takes care of the looks, although there has been no news yet of what engine upgrades are supplied. With the basic 5.7 liter churning out 381 horsepower, any intake/exhaust/ECU tuning would likely bring that number above 400.
ASI has bigger plans than just the standard tune-job, though, with a nigh-600 horsepower package on the way. It should run to 60 in under 5 seconds.
Lexus said that it will continue to accept "formal expressions of interest" up to mid-March. At that point though, the 500 LFAs will be allocated across the 56 countries where they are on sale, with confirmed orders with deposits to be invited from the end of May.
Devshi Varshani, the Personal Liaison Manager who looks after all LFA sales, said: "The level of interest we have witnessed reinforces just what an exceptional car the LFA is. Even though few people have even seen the car in the metal, let alone experienced its breathtaking performance, it has quickly achieved the status of a truly rare and highly sought-after machine."
The Japanese automaker's first-ever supercar is powered by a mid-front mounted 4.8-litre V10 engine that churns out 552bhp for a zero to 62mph (100km/h) sprint time of just 3.7 seconds and a maximum velocity of 325 km/h or 202 mph.
According to the reports, the rear seat passenger in the white car that hit the Lexus was taken to the hospital for minor injuries, while the driver was apprehended by the boys-in-blue for driving under the influence. Luckily, no one was in the Lexus when the second accident occurred.
Hat tip to Andrew! - Via: KTLA
Here's your chance to get a taste of the looks and sounds of the new Lexus LFA in real-life conditions as the Japanese company brought its Ferrari-challenging V10-powered supercar to the Cars and Coffee event last month in Irvine, California. Watch the two films after the jump, and don't forget to say 'ouch' at about 43 seconds into the first video...Thanks for the tip 3Deuce27 (First video via Motortrend)
Completing our Paris Show report on the all-new Lexus IS 250C that began with the first details and continued with the xtra large official gallery, we now have video footage and live photos of the coupe-convertible IS from the Japanese firm’s motorshow stand. Hit the jump to see how Lexus’ BMW 3-Series Convertible rival looks under the spot light and while you’re at it, watch the IS 250C’s aluminum roof top in action.Lexus IS 250C Exterior and Hard Top Operation
Lexus IS 250C Interior
The Lexus IS-F Racing Concept was unveiled at the 2008 Tokyo Auto Salon earlier this month. Unfortunately, due to our lack of the Japanese language, we still haven’t managed to gather any information on Lexus’ DTM-lookalike racing concept. What we did manage to find however is a video clip of the car, that you can check out right after the jump. -Continued