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Showing posts with label Subaru Legacy. Show all posts
Showing posts with label Subaru Legacy. Show all posts

Subaru Targets Young Asian American Buyers with New Sweet Tomorrow Campaign


Subaru’s American division is taking audience segmentation a step further with the release of a new advertising campaign for the 2011 Legacy that specifically targets the Chinese-American market. The campaign has been produced in Cantonese, Mandarin and English, and can be seen across a wide variety of media placements including TV, print, online and out-of-home running.

The television spot is called “Sweet Tomorrow” and it shows a young Chinese American couple preparing for the birth of their first child. The advert is scheduled to air through October 2011.

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Subaru Revealed Behind 2011 Mediocrity Marketing Hoax; What do you Say Kia?


As some of you pointed out, Subaru was the culprit hiding behind the week-long 2011 Mediocrity campaign, which showed a beige-cladded first-generation Kia Optima in a scoop-like series of photos. Upon looking at the first set of images that arrived in our mailbox (read here), we knew that this was some sort of devious viral marketing campaign.

It is true that these type of campaigns can be rather cheap and yet extremely effective. However, they can also backfire. And in our opinion, that's the case with Subaru's effort to promote / convince us that the latest Legacy is the opposite of the so-called 'beige' mid-size sedans.

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Subaru Announces First All-New Boxer Engines in 21 Years


Fuji Heavy Industries Ltd. (FHI), Subaru's parent company, has released details on its third-generation four-cylinder boxer engine that will be available in 2.0-liter and 2.5-liter displacements. This is the first overall renewal since the second generation was introduced in 1989. The horizontally opposed flat 4 has been a mainstay of Subaru's Impreza, Forrester and Legacy models for some time.

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Subaru to Update its Lineup to help welcome the Toyobaru Coupe into the fold


Besides adding its upcoming unnamed coupe to the lineup, Subaru will be working to get a little pep back in its step by bringing out some new designs over the next few years. What can we expect from the all-wheel drive anti-SUV brand? Autoweek had an interesting article charting the upcoming changes in Subaru's lineup.

Starting with the chunky-monkey Legacy and Outback models that are relatively new, the only update to be expected is a mild refresh/facelift coming in the next three or four years.

Hopefully Subaru will decide on a corporate face that doesn't look like 'meh' and throw it on those two, because right now they're as beige as a Camry. I mean, if Volvo and Audi could make their crossover cars (the Cross Country and Allroad) look cool, why can't Subaru?

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Another Safety Recall for 2010/2011 Subaru Legacy and Outback


Following two previous recalls on unrelated issues in May and June, Subaru has announced a third recall on its new Legacy sedan and Outback vehicles. July's [...] recall affects a total of 809 of its 2010-2011MY Legacy and Outback models manufactured from April 28 through June 23, 2010, because an oil lubrication hole was not drilled on the 6-speed manual transmission.

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Subaru Issues Another Recall for 2010 Legacy Sedan and Outback Models


Many owners of the 2010 Subaru Legacy sedan and Outback will soon receive a second recall notification for their cars in a period of a little over two months. In May, the Japanese company recalled both models over a problem with the continuously variable transmission (CVT). This latest recall concerns a "defect in the steering roll connector".

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New JDM Subaru Legacy B4 2.5GT tS [as in Tuned by STI]


Subaru's in-house tuning arm STI has added some flair to the latest generation of the Japanese market Legacy B4 sedan and its Touring Wagon brethren. The limited production Legacy 2.5GT tS (Subaru talk for Tuned by STI) models come with various cosmetic and performance enhancements, but unfortunately, no upgrades to the 2.5-liter flat-four turbo engine.

The list of performance goodies includes a Bilstein suspension, strut tow bars, sport exhaust system, and 18-inch multispoke alloy wheels shod in 225/45 R18 rubber.

On the outside, STI's team added a front lip spoiler on both models, along with a discreet boot lid spoiler for the B4 sedan and a roof spoiler for the Touring Wagon.

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Subaru Issues Safety Recall for 2010 Legacy and Outback Models


The National Highway Traffic Safety Administration announced a recall for the 2010 model year Subaru Legacy sedans and Outback crossovers equipped with a continuously variable transmission (CVT). The recall affects a total of 29,443 vehicles in the States.

Subaru said in statement that there's a possibility a crack or split can occur in the CVT cooler hose resulting in a fluid leak. According to the Japanese maker, "if the fluid is completely leaked during driving, the vehicle will come to a stop, possibly resulting in a crash."

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Minor Updates for 2011 Subaru Legacy Sedan and Outback


The 2011 model year brings some subtle equipment updates and a modest price increase for Subaru's Legacy sedan and Outback.

Both vehicles receive equipment enhancements including manual-folding exterior mirrors, while Premium and Limited models equipped with Harman/Kardon audio now feature XM Satellite Radio and a three-month trial subscription. There are also new available colors for both cars.

Prices for all Legacy models aside from the Limited trim versions remain unchanged for the 2011MY, and range from $19,995 for the base 2.5 to $24,995 for the 3.6R.

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Subaru to Start Selling Cars in South Korea


Even though Kia and Hyundai are present in most countries around the world, you'll be surprised of the number of automakers that are absent from the South Korean market for one reason (import taxes) or another (legislation).

Subaru is one of them, but that's going to change soon as the Japanese automaker announced today that it is joining Toyota in South Korea's recovering market for imported cars. The company said that that sales of Subaru-brand vehicles will start from April in the country working through its local distributor, Subaru Korea Co., Ltd.

The automaker's range will initially comprise of the Legacy, Outback and Forester. Unfortunately for Subaru fans in South Korea, the Impreza series, and by that, we actually mean the WRX and STI, won't be offered.

Subaru's newly formed Korean division said that it has set an initial sales target of a mere 600 units in the first year but aims to increase that number to 3,000 units by 2015.

The company stated that it is the process of developing its own dealer network and is planning to open Subaru outlets first in Seoul and Pusan and then to other metropolitan areas in South Korea.






Subaru Launches Limited Edition Legacy Premium in Japan

Subaru Legacy PremiumAnother day, another special edition model from Subaru. This time the Japanese firm turned its attention on the Legacy sedan (2.0 GT and 2.5i) and Legacy Outback (2.5i and 2.5XT) that are offered in Japan in a new limited production version called “Premium”. Despite the snazzy name, there’s not much going on here other than the addition of newly designed alloy wheels, a two-tone leather interior with contrasting stitching on the seats and aluminum trimming. The Legacy Premium Edition models will be offered exclusively in Japan. -Continued

Subaru Legacy Premium
Subaru Legacy Premium
Subaru Legacy Premium
Subaru Legacy Premium
Subaru Legacy Premium
Subaru Legacy Premium
Subaru Legacy Premium
Subaru Legacy Premium

Subaru Legacy & Outback Boxer Diesel Models on Sale in Europe

Subaru’s first in-house developed diesel engine and simultaneously, the world’s first boxer diesel unit has arrived on European shores where it will be available on the Legacy Sports Tourer and the Legacy Outback models. The Japanese manufacturer’s Boxer Diesel engine will initially only be fitted to European-market cars, with the new 2009 Forester receiving the engine in September and new Impreza three months later.

The horizontally-opposed ‘boxer’ turbocharged diesel engine delivers an output of 150 PS at 3,600 rpm along with 258 lb ft torque at just 1,800 rpm. Top speed for the Legacy 2.0TD R Sports Tourer is 126 mph (202 km/h) with a 0-60 mph (96 km/h) time of 8.5 seconds, while the Outback R is slightly slower at 124 mph (199 km/h) and 8.8 seconds respectively. According to Subaru, the Legacy Sports Tourer 2.0TD R returns 41.2 MPG (US) or 5.7 lt/100 km on the Combined Cycle while the Outback R, 40.6 MPG (US) or 5.8 lt/100 km. -Details and pics after the jump

PRESS RELEASE

‘IT’S HERE’ – WORLD’S FIRST BOXER DIESEL PASSENGER CAR – LEGACY SPORTS TOURER AND OUTBACK

  • Legacy Sports Tourer and Outback – world’s first Boxer Diesel passenger car
  • Exceptional smoothness, refinement, lightness, rigidity and throttle response
  • Low centre-of-gravity coupled with all-wheel drive provides superb handling and stability
  • Two-litre horizontally-opposed engine develops 150 PS and 258 lb ft torque
  • Class-leading fuel economy and low emissions
  • Almost 50 mpg Combined for Sports Tourer with 151 g/km CO2
  • 126 mph top speed and 0-60 mph in 8.5 seconds for Sports Tourer
  • Moving sound levels of 70.5 dB (A) lower than Rolls-Royce Phantom’s 72.0 dB (A)
  • Outstanding standard equipment includes HID headlamps with pop-out washers, electrically-folding door mirrors, front projector foglamps, CD player with MP3 facility, dual-zone climate control with rear outlets and cruise control
  • Standard active front head-restraints, dual-stage front airbags, head and chest-protecting side airbags, curtain airbags and ABS with EBD
  • Range starts at £19,995 OTR for Legacy 2.0TD Sports Tourer
  • On sale Feb ’08

It’s here. The world’s first boxer diesel engined-passenger car has arrived, offering outstanding refinement, throttle response and fuel economy coupled with ultra-low emissions and exceptional handling thanks to the light weight and low centre-of-gravity of its horizontally-opposed powerplant.

On sale from February 2008, the Subaru Legacy Sports Tourer and Outback crossover mid-sized estates are priced from just £19,995 on-the-road for the Legacy 2.0TD R model. Saloon versions may follow once supplies become more plentiful.

This is Subaru’s first diesel engine – developed in-house using over 40 years’ expertise in ‘boxer’ engine technology coupled with turbocharging know-how gleaned from the fierce World Rally Championship arena.

The Japanese manufacturer’s Boxer Diesel engine will initially only be fitted to European-market cars, with the yet-to-be introduced new Forester receiving the engine in September and new Impreza three months later.

Commenting on the models, Subaru (UK) Limited’s Managing Director, Lawrence Good, said: “The significance of this outstanding new Boxer Diesel engine to both sales opportunities and our dealer network cannot be underestimated.

“With a UK diesel market share now running at 40 per cent this is the answer to many loyal and potential customers’ future motoring needs.”

The launch of the Boxer Diesel Legacy and Outback will be backed by a high-profile TV and print advertising campaign with the strap-line: “It’s Here”.

Class-Leading Figures

The 150 PS Boxer Diesel Legacy and Outback not only have the best fuel efficiency in the 4WD passenger car class but beat all main 2.0 litre two-wheel drive rivals including the new Ford Mondeo TD and VW Passat – both in lower-powered 140 PS formats.

The Legacy Sports Tourer 2.0TD R, for example, returns 49.6 mpg on the Combined Cycle with 151 g/km of CO2.

Its 2WD Ford Mondeo estate equivalent returns 47.9 mpg with 156 g/km, while the VW Passat 2.0 TDI estate gives 47.1 mpg and 158 g/km.

Comparing the new Legacy Sports Tourer with the 4WD version of the Passat – called the 2.0 TDI 4Motion – shows the Subaru to be 8.7 mpg better on the Combined Cycle with emissions down by 31 g/km compared to the VW.

Nor are these figures achieved at the expense of performance. The Legacy Sports Tourer has a 126 mph top speed and 0-60 mph time of 8.5 seconds while the Outback is only slightly behind at 124 mph and 8.8 seconds for the 0-60 mph dash.

Refinement is also a Boxer Diesel strongpoint, with official moving sound levels of 70.5 dB (A) compared to the Mondeo’s 71.0 and Passat’s 73 dB (A). Even a Rolls-Royce Phantom is higher at 72.0 dB (A).

Thoroughly-Developed Package

The new Boxer Diesel Legacy and Outback are thoroughly-developed models in their own right with several unique features to suit their diesel application.

For example, the engine has liquid mounts, with the body benefiting from extra sound-proofing to enhance refinement, while the five-speed manual gearbox has higher ratios to suit the diesel’s stronger torque and lower engine speed.

The power-steering is now electric to improve fuel economy and carefully tuned for strong feel and response. Front spring rates have also been tuned to suit both the diesel engine and new steering system.

The Boxer Diesel’s front brakes have also been uprated and the gear-lever length reduced by 10 mm for a sportier, shorter throw.

Even the air-conditioning unit has been modified to provide hot air earlier in the engine’s warm-up cycle, diesel engines having different characteristics to petrol powerplants.

Visual changes include new cloth seat trim for Legacy and Outback R models and a discreet bonnet air intake scoop.

Boxer Diesel Secrets Explained

  • Exceptionally compact, light and strong
  • Low friction ‘Boxer’ balance cancels out vibration
  • Flat four’s low centre-of-gravity boosts handling agility
  • Punchy throttle response
  • Common-rail fuel-injection for greater efficiency
  • Solenoid injectors for compactness
  • Variable-vane turbocharger mounted under engine for low centre-of-gravity
  • Highly efficient, fast-warm catalytic converter also mounted under engine

Dedicated to the horizontally-opposed ‘boxer’ engine layout for over 40 years, Subaru engineers were determined to use this format for their first diesel engine.

The reasons were to create a light, compact, strong unit with reduced vibration, noise and internal friction compared to an in-line engine and for an ultra-low centre-of gravity.

This enhances handling agility and roadholding – especially when combined with Subaru’s renowned symmetrical all-wheel drive system.

In fact, the entire engine and transmission are not only mounted very low down but also within the wheelbase which further boosts chassis dynamics.

Cancelled Out Vibration

The 2.0 litre Boxer Diesel has a class-leading light weight with the horizontally-opposed pistons effectively cancelling out the secondary harmonic vibration (vibration with twice the frequencies of the engine speed).

The crankshaft is short and highly rigid, minimising the vibrational noise of many diesel engines.

And the superior balance of the horizontally-opposed engine means internal rotational inertia and friction are drastically reduced compared with an in-line engine.

Reduced internal friction means throttle response is exceptionally lively and in keeping with Subaru’s sporty heritage.

Compared to Subaru’s 2.0 litre engine fitted to the Impreza, Legacy and Forester, the 2.0 litre Boxer Diesel has a 11 mm longer stroke and 6 mm smaller bore for a capacity of 1,998 cc versus 1,994 cc.

Even More Compact

Thanks to a bore pitch shortened from 113 mm to 98.4 mm, the overall engine block length is only 353.5 mm compared to the petrol’s already compact 414.8 mm.

The block is of a rigid semi-closed deck design, while all five main bearings in the alloy cylinder block use metal composite supports for added strength and durability. It also enhances refinement, providing a similar thermal expansion to that of the crankshaft.

Extra water-cooling slits have been added between the cylinder bores and the high-strength pistons are squirted with oil to enhance cooling. The large ends of the connecting rods feature an asymmetrical profile for assembly precision and reduced friction.

The high-strength crankshaft has a special surface treatment to withstand the diesel engine’s high combustion pressures while the uprated cylinder heads have roller rocker arms. In addition, the cam-drive is via a chain system that better handles the variations in torque of a diesel engine.

Advanced Fuel-Injection And Turbocharger

The new Boxer Diesel uses an advanced common-rail fuel-injection system with the fuel being pressurised at 180 MPa before being fed into the common rail. This maximises efficiency, both in terms of power, fuel consumption and emissions.

Special, short-length solenoid injectors ensure the engine’s width is no greater than that of the 2.0 litre ‘boxer’ petrol unit, despite the diesel’s longer piston stroke.

The variable nozzle turbocharger ensures the correct boost throughout the engine’s rev-range and its low centre-of gravity position under the engine and close to the catalytic converters increases environmental performance.

The Boxer Diesel meets Euro4 emission standards thanks to oxidation catalytic converters, a particulate filter and exhaust gas recirculation. It is the most environmentally-friendly vehicle in the AWD passenger car class.

Class-Challenging Performance

The new Boxer Diesel provides class-challenging performance thanks to 150 PS at an ultra-low 3,600 rpm and a massive 258 lb ft torque at an accessible 1,800 rpm.

With a ‘square’ bore and stroke of 86 mm and 16.3:1 compression ratio, the world’s first Boxer Diesel provides effortless performance throughout a wide speed range, avoiding the breathless response of some diesels at high revs.

Top speed for the Legacy 2.0TD R Sports Tourer is 126 mph with a 0-60 mph time of 8.5 seconds, while the Outback R is only slightly behind at 124 mph and 8.8 seconds.

Fuel economy is outstanding at 39.8/56.5 and 49.6 mpg for the Legacy Sports Tourer R and 39.8/55.4 and 48.7 mpg for the Outback R. Their CO2 emission figures are no less impressive at 151 and 153 g/km respectively.

Legacy And Outback In General

Only last year the Legacy and Outback received an extensive but subtle facelift, premium-class interior and retuned suspension.

Aimed unashamedly at the leading premium European marques, the Legacy and Outback boast outstanding all-wheel drive chassis dynamics, high equipment levels and spacious interiors with prices substantially undercutting their rivals.

For example, the range starts at £19,995 on-the-road for the Legacy 2.0TD R manual Sports Tourer. It boasts high equipment levels such as dual-zone climate-control, cruise control, front, side and curtain airbags, a leather steering wheel, 215/45 tyres on 17x7 ins alloy wheels.

Other standard equipment includes HID headlamps with pop-out washers, electrically-folding door mirrors, a CD player with MP3 facility, front projector foglamps, Subaru Vehicle Dynamics Control and – of course – symmetrical all-wheel drive.

Sportier, Distinctive Design

For the ’07 Model Year, all Legacy and Outbacks were given a sporty, distinctive new look aimed at further enhancing their road presence. Meanwhile, interiors were further refined for a prestige look and feel.

For example, the grille on the Legacy now has a chrome wing-like motif, while the front wings were restyled and feature a crease-line which flows from the top of the ‘hawk-eye’ HID headlamps.

The crossover, higher-riding Outback has its own front grille with a chunky, lattice-effect look. It also has twin raised flutes to its bonnet and neatly integrated side protection cladding.

At the rear, the Legacy Sports Tourer has three-dimensional rear lamps with a chrome strip linking each lamp to give an impression of width. Changes unique to the new 2.0TD Boxer Diesel models include a discreet bonnet air intake.

Meanwhile, ultra-low Cd figures of 0.30 for the Sports Tourer and 0.34 for the Outback prove the worth of aerodynamic detailing such as special engine undercovers, spoilers and wheel flaps.

Prestige Interior

The latest Legacy and Outback’s prestige interior features aluminium-effect strips running the full width of the fascia, flowing out ‘wing-like’ from the centre panel. This accentuates the width but also cocoons the driver.

Soft-touch trim is extensively used and standard features include electrically-adjustable driver seat with two-set memory function. The new Boxer Diesel models also have new cloth trim for the R versions while the RE and REn feature leather as standard.

The leather-covered steering wheel is smooth instead of dimpled making it more pleasant to hold, while all models now feature reach as well as rake-adjustment. The cruise-control is neatly integrated into the steering wheel.

The standard climate-control is not only dual-zone allowing different temperatures for either side but there are also rear-seat outlets.

Recognising their appeal to country-dwellers and those with an active lifestyle, Outback models have a reversible cargo floor allowing the choice between carpeted luxury or a hard waterproof floor.