Rolls-Royce has pulled the wraps off the next vehicle in its EX concept series, the 102EX (AKA Phantom Experimental Electric). The 102EX is meant to gauge reactions and opinions from the firm's clientele, shareholders, and the general public in regards to a Roller with a non-traditional drive train. As the 102EX is strictly a concept, Rolls-Royce hopes to resolve any issues that people might have with an all-electric - or any non-traditionally powered - Rolls.
Going back to the RR playbook, customers are the most important people to the Spirit of Ecstasy. Therefore, the manufacturer wants to be sure that expectations are met, not too much extra effort has to be put into ownership ("acceptable range...without frequent recharging"), and a proper Rolls-Royce ownership experience is provided.