One of the surprises at this year's edition of the Geneva Motor Show is the resurrection of the De Tomaso brand, which will re-launch with a production ready concept model, set to go on sale in late 2011. The Italian company filed for bankruptcy in 2004, but was brought back to life after Rossignolo former Fiat executive, Gianmario Rossignolo, acquired the brand from a Modena bankruptcy court in November 2009.
The Italian brand's first vehicle was initially codenamed SLC for Sport Luxury Crossover, but in the latest press release, De Tomaso is calling it the SLS, which stands for Sport Luxury Sedan. We know what you're thinking in regards to Mercedes-Benz's Gullwing-door supercar, but De Tomaso was quick to state the vehicle will not be sold as the SLS, with the final production name to be revealed during the Geneve press conference on March 1.