It's been a long time in the making, but the BMW Group today confirmed its new sub-brand called "i", with which it will market a new lineup of eco-friendly vehicles including regular and plug-in hybrids, and pure electric models as well as an additional range of mobility services.
The first models to be launched under the new sub-brand from 2013 are the BMW i3 and i8. The BMW i3 is an all-electric city car, which was previously known as the Megacity Vehicle, while the i8, is a plug-in hybrid sports car based on the Vision EfficientDynamics concept study unveiled at the 2009 Frankfurt Motor Show.