Getting ready to debut its tiger-style in New York is the Kia Optima or, in other markets' case, the Magentis. Set to go on sale this Fall (Spring 2011 in Europe), the new Optima is clearly light years ahead of the outgoing model in regards to looks.
Big news other than the leap forward in design is that, much like the recently-debuted Sportage, the new model is "longer, wider, and lower"; that seems to be the name of the game.
This, along with its longer wheelbase, will provide more space in order to go up against D-segment top dogs like the Passat, Camry, and Mondeo.