According to a report from Reuters, General Motors is preparing for try-the-competition test drives in Chicago, L.A., Philadelphia, and Miami.
The project, called "Test Drive Studio", goes something like this: when consumers walk into a participating dealership, they'll be offered test drives in the mid-size Malibu and the Equinox and Traverse crossovers.
After that, GM puts its (and the US taxpayers') money where its mouth is: they'll offer people the chance to go out in comparable Fords, Toyotas, and Hondas.