GM is about to try something new: making Chevrolet's Corvette appeal to international markets. The General is soliciting designs from all ten of its styling studios, meaning that more than just American-market brains are weighing in.
The goal is to bring in younger buyers from the States, while also help gain sales in the all-important European market, among others.
"We have challenges in the States with the Corvette," Welburn told journalists in an interview at the Geneva Salon. "The average age of the customer is really rising." According to J.D. Power and Associates, the current average age of a Corvette buyer is 54.