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Sergio Marchionne, CEO of Fiat Group Automobiles (he’s the poor-looking guy on the left), who received the award, said: “We have gone a long way in a short space of time, and I am proud to be able to underline that Fiat was the fastest growing car brand in Europe last year. The 500 is not a final target for the brand, but just the first stage in the ongoing development of the ‘new Fiat’. Which is why we see the 500 as not just a car, but as a ‘travelling agenda’ of what we want to achieve.”