Lancia has released new videos of its 2012 Ypsilon, the posh supermini that made its world premiere at the Geneva Motor Show earlier this week alongside the subtly revised Delta and the Chrysler-sourced Thema sedan, Grand Voyager MPV, and Fulvia Saloon and Convertible (the last two shown as concepts).
The videos clearly link the new Ypsilon to fashion and luxury, essentially building on the image created by the supermini’s predecessors. Although the outgoing Ypsilon was perceived more of a lady’s car, the automaker wants to send the message that its successor targets both hairdressers male and female buyers.