With gas prices going up and car owners downsizing from V6’s to four cylinders and from luxury models to economical subcompacts, the question for automakers becomes; how do we remain profitable? As the automotive big wigs descend on Geneva with their latest and greatest models, this issue is weighing heavily on many minds. So, how does one do it? Well, there are a few answers to this conundrum, one of which is move your subcompact cars upmarket. MINI has done it, Toyota is sort of doing it with the iQ and no doubt many of the world’s other automakers would very much like a piece of that pie. The answer lies very much in the look of a car: its design and the ambiance it gives off.
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