Like Saab and countless other brands before, Alfa Romeo is at a tipping point. The famed Italian automaker, which once stunned the world with its gorgeous styling and motorsport victories, is now losing an estimate €200 million (US$265 million) per annum. It’s hard to believe that the company that brought us cars like the GTA, the Spider and the 158/159 Alfetta could be reduced to such a sad state of affairs.
Sergio Marchionne, the unwavering CEO of Fiat and its subsidiaries, is determined to turn the ailing automaker around. Meanwhile, Volkswagen is sniffing around for more brands and smells a potential winner in the Milanese company.
Read more »