Is there room in the U.S. market for an another retro-style muscle car? According to Ralph Gilles, Chrysler's chief designer and boss of the Dodge brand, the answer to that question is yes. At last week's SEMA aftermarket show in Las Vegas, Gilles told show-goers at the Mopar stand that he is "seriously thinking of how to revive the Plymouth Barracuda."
"There's a lot of pressure on us to bring the 'Cuda back," said Ralph Gilles. Speaking with reporters he added that "the customers have (been) stomping their feet for it."
Being that the Plymouth brand was phased out from the Chrysler Group's portfolio back in 2001, if the 'Cuda were to be revived, it would probably be marketed under the Chrysler brand. And like the original 1970s model, it would be based off the current Dodge Challenger.