Matt Ward poses the question, can creativity and design be independent of each other? As designers, we can create beautiful, functional and highly usable experiences without necessarily being "creative", in the sense of bringing something into being that has never been seen before.
However, as the web is a shared medium where, in most circumstances, the user is trying to *do* something, is this a bad thing? Is the thoughtful construction of typography and visual elements using a grid, open standards and best practices "creativity", or just clever synthesis? Interesting questions, as we think through our roles as both artists and practitioners.
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