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Living the High Life: Hyundai Makes it to Harrods


In a bit of a marketing stretch, Hyundai is trying to "sell" its new iX35 compact crossover (sold as the 2010 Tucson in North America) at the kind of crowd that shops at Harrods' luxury department store in Knightsbridge, London. The South Korean firm's new crossover model will be on show in Harrods' Brompton Road window displays for a week starting from Monday 7th June.

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