This week's VW Group fest at Wörthersee saw the world premiere of the special edition Golf GTI Adidas, which will first launch in Europe at the beginning of June and shortly thereafter in Australia and the USA in both three- and five-door versions.
So what's the deal with the sports-apparel maker? Well, according to VW, the car brings together three of the world's most renowned German badges - Volkswagen, GTI and Adidas- to form a combined product. Don't you just love marketers?
While there are no mechanical upgrades with the car keeping the same 210HP 2.0-liter turbo engine, the Golf GTI Adidas gets some unique styling cues inside and out.