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Volvo Prices the New S60 to take on Everyone, Starts from $38,550


Volvo Cars North America LLC is set to release its first (and arguably most important) vehicle since the brand was picked up by Chinese Geely: the 2011 S60 saloon. Barring any unforeseen problems (like the recent crash-mitigation ordeal), it should be picking up right where its forebear left off: trying to reinforce Volvo's entry in the mid-size sport-sedan market.

Coming in at a starting point of $38,550 ($37,700 plus $850 for destination charges), the new S60 hopes to pull in buyers from the mainstays. BMW, Mercedes, Audi, and Lexus? Volvo wants to take them down to China Town.

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