It's clear that Hyundai is leaving no stone unturned these days in its quest to dominate the automobile market in every segment. At the New York Auto Show, the South Korean automaker introduced the North American production version of its all-new flagship model, the 2011 Equus that's already on sale in its home market.
Hyundai is pitting the Genesis sedan's big brother against rivals such as the Lexus LS 460 and Mercedes-Benz S 550, but at a much lower price as the Equus will launch in the U.S.A. this summer with a starting price in the mid $50,000 range.
"We've applied the lessons in engineering excellence we've learned with Genesis to the Equus, while adding a new level of customer experience that will further differentiate our take on luxury from the traditional premium brands," said John Krafcik, president and CEO, Hyundai Motor America.
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