Admit it, you've done it. You could have kept it to yourself, but you just had to spread it around. Who could blame you? It's easy to do.I'm not referring to a virus, of course, but instead that news article about the King Tut's cause of death or Tiger Woods' latest mishap.
The authors of this paper studied over 7000 New York Times articles to research which factors cause content to be viral. What makes us want to share something?
They identified several factors including content that is:
- Awe-inspiring
- Surprising
- Emotional
- Useful
- Positive
Social Transmission and Viral Culture « ResourceShelf