We can’t say that we’re big football fans but if anything else, we’re definitely going to check out the halftime ads. Hyundai on its behalf will air two 30-second spots during the third and fourth quarters of the Super Bowl game that will broadcast in Sunday, February 3, 2008. Hyundai's purchase of the two spots during marks the Korean company's first Super Bowl advertising effort since 1989 and they have every reason to since they will be promoting one of their most ambitious projects, the mid-size , RWD luxury sedan, Genesis. Both TV spots aim directly towards the BMW and Mercedes-Benz, referring to the Genesis as capable as a 7-Series but priced as a 3-Series. -Check out both videos after the jump