The Fun Theory

Brilliant brand advertising by Volkswagen: solving problems by making the solutions fun! Check out how designers convinced more people to use the stairs.

Pianotrappan | Rolighetsteorin

Shared via AddThis from Facebook, hat tip to Erin Malone.

Social Media and Brand Behavior

Discussion of the effect social media has on how participants engage with brands:

Search is the Internet OS!: Social Media Has Direct Influence on Brand Search

Shared via AddThis