For more than a year now, the Prius has enjoyed some hefty sales in Japan thanks to the government subsidies for hybrids. But now that the cash-for-clunkers program is coming to an end, sales of Toyota's hybrid model will most likely take a hit, according to automotive analysts.
Under the program, many Japanese buyers flocked to trade in their 13+ year-old car for a Prius. With the subsidy window coming to a close, there will be a need for dealers to readjust their sales strategy.